![]() ![]() This color scheme is great for adding contrast and create an attractive color palette. Complementary: opposite colors on the color wheel.Analogous: it refers to colors next to each other on the color wheel.Normally, monochromatic color palettes are a winning choice, no risks, colors combine perfectly. Monochromatic: t his color scheme is formed by just one hue and its variations.Below are some of the basic color schemes: To understand how colors combine and relate to each other, it’s essential to have the color wheel in mind. If you’re a beginner, you can use color relationships as a starting point for creating your color palette. However, we invite you to reflect, taking into account the above: would you use the same colors in the template of a restaurant menu as in a landing page offering beauty and wellness services? Color relationships What one color means to me, it may mean something different to you.Ĭolor psychology is, indeed, a broad topic, and we can’t cover it in this article. It’s very important, though, to bear in mind that colors meaning are closely related to the culture, the individual’s environment, and their perception. Orange: warmth, creativity, happiness, success.Yellow: joy, energy, positivism, brightness. ![]() ![]() Green: freshness, nature, growth, safety.Purple: power, wealth, ambition, royalty.Here are some of the most common meanings associated with colors: So, choosing a color palette for your design is decisive and will have a direct impact on the user’s perception. In fact, color psychology has become an exciting topic, not only for researchers but also for marketers.Ĭolor sell (both literally and figuratively). They are used to differentiate the blue-green area of the color wheel from the yellow-red one.Ĭool colors are blue and green, which are associated with cool feelings, while warm colors, like red or orange, bring us warmer feelings.Įxample of a palette with warm colors Color meaningĬolors communicate by themselves, which means that they are a powerful tool when used correctly. Tone: formed by adding gray to a pure hue.Īnother distinction within the color wheel is warm and cool colors.Shade: formed by adding black to a pure hue.Tint: it’s formed by adding white to a pure hue.Value: it determines the lightness, that is, how dark or light a color is.Chrome: it refers to the purity of a color without adding any white, black, or gray to it.To understand them, here are some basic concepts: For example, blue-green.īy mixing the 12 colors of the wheel, we can get a lot of variations. Tertiary colors: they appear by combining adjacent primary and secondary colors. ![]()
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